Hi there, I'm betsy
I'm a designer by day and wax seal & lettering artist by night.
I’m also the creator of B Goods Lettering which includes:
- This online marketplace
- The Wax Seal Club Subscription Box
- The Lettering Subscription Box
- The Script & Seal Society, a digital membership
I started lettering over six years ago. It started as a creative outlet to help me deal with postpartum anxiety. I quickly started lettering on everything. Labels, gift tags, party decor, cards, gift wrapping. I loved adding my lettering to things I was already making and using.
About a year after starting, I wanted to take lettering more seriously and started an Instagram account. My goal was to letter something everyday and post it (no matter if I thought it was good or not). I knew if I wanted to get better at lettering I just needed to start doing it everyday and Instagram was my way of being accountable.
I started taking workshops, courses and reading books to learn as much as I could about lettering. The more I did it, the more I loved it. I even started teaching my own lettering workshops locally and realized I really love teaching.
Fast forward another year and I had created an online brush lettering course. After going through the course with a group of amazing students, I started to think more about the process of learning lettering. Every workshop I had attended started with practice sheets and ended with practice sheets. All I did at workshops was practice. And even in my course the end result was practice.
I got thinking back to how I learned lettering and how I fell in love with it. I loved it because I was creating something. I got to learn and improve my lettering WHILE creating something I could actually use.
I wondered if other people would want to learn lettering that way too. So I decided to try a one time Valentines Lettering Box. I made five boxes and tried to sell them. Two weeks later I had sold the five boxes.
I decided to make a spring box and this time I added in some wax seals and I sold 17 boxes. I knew I was onto something and decided to launch The Lettering Box later that fall. It is continuing to grow with over 400+ box subscribers.
Then in 2023 I started The Wax Seal Box. An every-other month subscription for wax seal lovers and crafters. This box has taken off and has over 500+ box subscribers! I love providing wax seal makers with quality products and supplies.
After all these years, I still love lettering and wax seal making! I’m looking forward to opening The Script & Seal Society in September of 2024! It is a digital subscription offering a host of community-oriented benefits for wax seal and lettering lovers. Get access to tutorials, live make-alongs, monthly printables, exclusive discounts, and so much more each month.
Thank YOU for being here and supporting my business!