I was lettering for over two years before I decided I wanted to try to build a business around lettering. Here are a few tips that would have helped me and I hope will help you if you’re considering starting a lettering business!
Tip 1: Figure out what you love and who you want to serve. There are a lot of different business routes you can take with lettering. But you have to know what you love doing. Do you love doing custom work? Do you love creating something once and selling it over and over? Do you love wedding calligraphy? Do you love doing lettering for other businesses? Take time to experiment and explore what type of lettering you like to do and in what ways. If you don’t like it, don’t offer it as a part of your business. The second part of this is to think about who you want to serve. Is there a type of person that you want to help with your lettering? Knowing that can help you know who you are targeting in your business.
Tip 2: Just get started. Things don’t have to be perfect. You don’t have to have a full website up. You don’t have to start with tons of products. Just start talking about. Let people know what you’re doing and what you’re offering in your business. I think we waste a lot of time being worried or afraid of will or will not happen, instead of just acting. Choose one thing you can do today to help grow your business.
Tip 3: Be consistent. I think this is a huge part of growing your business. People need to have several interactions with you and your business before they will purchase. You have to built trust with them. Showing up consistently is a great way to do that.
Are you thinking of turning your lettering hobby into a business? I’d love to hear about it!